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Works in the Works: The Process of Finding Your Niche

March 21 @ 1:00 pm 2:00 pm

Speaker: Prof. George Garrastegui, Communication Design Department

There is much to be said about why creatives create. Is it self-expression, is it serving clients’ objectives, or is it influencing others? It’s all of it, but when we build campaigns, media plans, or convey brand messages, too much relies on the external audience, and we tend to forget why we’re in the room in the first place. Our unique stances, insights, and intuitions are what solve problems creatively—design your own possibilities by understanding your perspective and why it matters.

Where: In person: L-631 and Live Online via ZOOM

Audience arrival time: 12:45–1 pm.
Presentation start time: 1 pm

All are welcome!